AI Search Optimization (AEO) Certificate: From SEO to Generative AI Strategy

Welcome to the AI Search Optimization (AEO) Certificate!

Welcome to the AI Search Optimization (AEO) course by San Diego State University (SDSU).
This globally accessible, fully online course introduces learners from all backgrounds to the emerging field of AI-powered search optimization — where artificial intelligence transforms how users discover information, products, and brands.

Over the modules, you will gain a foundational understanding of how AI-driven platforms like ChatGPT, Gemini, and Perplexity are reshaping search, along with hands-on strategies for adapting your brand, content, or marketing approach for this new era.
No technical or marketing experience is required.

How the Course Works

The course is fully online and divided into multiple modules.
Each module includes a combination of video lectures, demonstrations, and quizzes designed to give you both strategic and practical skills in AI Search Optimization.

To earn the SDSU Certificate, participants must successfully complete all required quizzes and pay the certification fee through getcertificate.online.

Modules

Module 1: The Foundation
Module 2: Searching vs Booking
Module 3: Traditional SEO vs AEO
Module 4: AI Search Optimization Process
Module 5: How to Approach AEO in Your Organization

Learning Objectives

By the end of this certificate, you will be able to:

• Explain how AI Search Optimization (AEO) differs from traditional Search Engine Optimization (SEO)

• Apply practical strategies to make content discoverable in AI-powered platforms

• Use generative AI tools to enhance brand visibility and marketing impact

• Evaluate the implications, risks, and opportunities of AI in digital marketing

• Develop an AI-informed AEO plan tailored to your organization or project

Course Requirements

To successfully complete the AEO Certificate, participants must:

• View all module lectures and demonstrations

• Complete all quizzes with a passing score (e.g., 80% or above)

• Pay the certification fee to receive the official SDSU Certificate

Tips for Success

For the best learning experience:

• Watch each new module and take notes on strategies you can apply immediately

• Explore the featured AI tools hands-on to deepen your understanding

• Connect with others taking the course — share ideas and examples

• Revisit earlier modules as your knowledge grows

Course Creators

Professor Ira Vouk, SDSU
Hospitality Technology expert / Speaker
Professor @Payne School of Hospitality & Tourism (SDSU)

Support

If you have any questions, please email:
📧 [email protected]

You can also watch this short tutorial to learn how to register for the program:
🎥 AI Search Optimization Certificate Registration Tutorial