International Event Management Certificate

How This Course Works

The course is fully online and consists of six modules. Each module contains approximately 2 hours of lecture content. Modules are released monthly between March and May and include a combination of video lectures and demonstrations. 

Upon successful completion, you will earn ……. Continuing Education Unit (CEU).

• All course content is completely free. You can watch every lecture, access all materials, and complete each module without paying anything.
• You only pay if you want a verifiable certificate. A certificate issued through one of our accredited partner universities is available for a fee ($149) and can be used for professional development or employer verification.  The certificate for this course is provided by Virscend University, California, USA.
• Learn at your own pace. The program is 100% online and self-paced—access it anytime.

•       The instructional team comprises distinguished academics and experienced industry professionals (the academic team is listed below)

This program is designed to help professionals, students and lifelong learners understand and apply Event Management in practical, everyday contexts – both in the workplace and beyond.

This globally accessible, fully online course introduces learners from all backgrounds to the dynamic field of event management, with a focus on theory and real-world examples. After completing all modules, you will gain foundational understanding, hands-on experience, and strategic insight into event management. No technical experience is required. 

You must be at least 18 years old to participate in this course.

How to register?

What You’ll Earn

• Virscend University, Digital Certificate 

How it Works

• Duration
  • Six modules will be delivered over three months (March, April and May 2026)
• Format
  • Online 
• Model
  • Self-paced
• Cost
  • All course modules and learning materials are offered completely free of charge and are accessible to everyone.
  • Learners may choose to upgrade to the Certificate Track for a fee of $149. The free version and the certificate version are identical in terms of content, modules, videos, readings, and quizzes. The only difference is that learners who upgrade and successfully complete all required quizzes and assessments will receive a digital, verifiable certificate issued by Virscend University.
  • Those who do not upgrade can still access the full course experience at no cost but will not receive a certificate.

Frequently Asked Questions

For FAQs please refer to here

https://go.screenpal.com/watch/cTX3nbnqYuz

Support 

If you have any questions about registration and technical issues, please email [email protected]

Program Objectives

The program seeks to:

• Introduce the fundamental principles, history, and ethical dimensions of the event industry.
• Equip participants with skills in strategic planning, marketing, financial management, and legal compliance for events.
• Provide specialized training in sectoral applications, including corporate events, destination weddings, festivals, digital events, and incentive travel.
• Enhance participants’ capabilities in communication, presentation, human resources, and stakeholder management in event contexts.
• Familiarize participants with advanced practices in sustainable event management, protocol, logistics, and evaluation methodologies.
• Develop expertise in risk assessment, crisis management, and security planning within the event industry.
• Facilitate the application of knowledge and skills through a capstone project, supported by mentorship and professional feedback.

About the Content Creator 

Assoc. Prof. Dr. Ozen Kirant Yozcu

Dr. Özen Kirant Yozcu worked in different managerial positions in the sales and marketing department including MICE in the tourism and hospitality industry between 1994- 2003. She has been an Associate Professor since 2023. Dr. Yozcu worked at Bogazici University Tourism Administration Department between 2007-2023 as a professor. She has been living in Porto since 2018 and is an adjunct professor at ISAG- European Business School and Research Centre in Business Sciences and Tourism (CICET – FCVC). Her research interests include hotel management, marketing and marketing communication management, luxury management and event management. She also consults and is involved in many local and international corporate projects. She worked at Global Sustainable Tourism Council (GSTC) for the preparation of MICE Training Materials Project, and she is now GSTC Global MICE Trainer. Besides, she has many studies about sustainable/ green event management and gives seminars about these topics.

‘International Events Association of Türkiye’ (TUED)

Established with the objective of bringing together Turkish professionals operating in the international event industry and strengthening Türkiye’s global visibility in this domain, the ‘International events association of Türkiye’ (TUED) is taking another significant step in line with its founding vision. TUED aims to enhance the sector’s intellectual capital, raise professional standards, and position Türkiye as a regional center for event management.

In accordance with this vision, TUED has founded TUED Academy to expand global partnerships and to contribute to the development of a highly qualified human resource base for the industry. TUED Academy seeks to respond to the evolving needs of the event sector through a contemporary and innovative educational framework, offering structured and comprehensive training programs not only within Turkey but also to an international audience with an academic or professional interest in the field.

Welcome to Event Management Certification Course!

The aim of the Event Management Certification Program is to develop participants’ theoretical knowledge, sector-specific expertise, and practical skills in the planning, organization, and delivery of diverse types of events, thereby preparing them for professional practice and leadership in the global event industry.

Modules

Module 1: Introduction to the Event Industry

Module 2: Foundations of Event Management 1

Module 3: Foundations of Event Management 2 _Specialized Event Management Practices

Module 4: Advanced Event Management 1 _ Digital Events

Module 5: Advanced Event Management 2

Module 6: Advanced Event Management 3 _ Risk and Crisis Management in Event Planning 

Program Learning Outcomes

Upon successful completion of the certification program, participants will be able to:

• Demonstrate a comprehensive understanding of the event industry, its stakeholders, and its socio-economic contributions.
• Apply theoretical concepts to the design, planning, and execution of varied event formats.
• Utilize project management and financial tools to ensure effective resource allocation and cost control.
• Implement marketing and communication strategies that enhance event visibility and audience engagement.
• Employ specialized practices for managing corporate, cultural, digital, and international events.
• Integrate principles of sustainability, ethics, diversity, and inclusivity into event planning and execution.
• Anticipate and address risks, crises, and security challenges in professional event contexts.
• Design, present, and evaluate a comprehensive event management project, demonstrating applied skills and reflective practice.

Course Requirements

To successfully complete Event Management course, participants must view all module lectures and demonstrations, complete all quizzes with a score of 80% after each module. Participants must complete all modules with a minimum score of 80% to be eligible for the Advanced Certificate.

Tips for Success

For the best learning experience:

• 1 and 2 Modules will be uploaded to the system last week of March.
• 3 and 4 Modules will be uploaded to the system last week of April
• 5 and 6 Modules will be uploaded to the system last week of May.
• Log in to access the newest module and complete it before the next release.
• Take notes on ideas you want to bring into your workplace or daily routine.
• Invite a friend or colleague to join you to stay motivated and swap ideas.

Course Creators (Instructors’ names are given in alphabetical order) 

Prof. Dr. Bengi Ertuna – Bogazici University, Türkiye

Bogac Piskin – General Manager- Trio Tourism, Türkiye

Burcu Kisakurek – Managing Director at Unison Travel, Türkiye – Board Member at I-MICE

Prof. Dr. Cihan Cobanoglu- Provost at Virscend University, California, USA

Cantekin Temizer – General Manager at Splendid Palas Hotel Buyukada, Türkiye

Cem Gork – CMP Istanbul, Türkiye

Dr. Duygu Salman Ozturk – Bogazici University Department of Tourism Management, Türkiye

Associate Professor Emel Adamis – Bursa Uludag University Tourism Management, Türkiye – Vice President of IFITT

Elmas Ozler- Founder at Bluechip Creative Events& Global DMC, Türkiye

Feyhan Kaprali – Managing Partner _ Tekser DMC, Türkiye – Chapter President -SITE Türkiye  

Ferda Karslioglu – Director of Account Management and Business Development

Fulya Eyilik – Founder at Butik Global Publishing Event, Türkiye

Hasan Dinc – Managing Director at ODS, Türkiye – President at SITE IBOD

Meltem Tepeler – Founder at K&M Events, Türkiye- President at TUED.

Mustafa Devrim Yalcin- Managing Partner Universal DMC, Türkiye – President at SKAL Istanbul

Murat Ali Aydin – Founder at Marche Events Management, Türkiye

Ozlem Oktem- Director of Sales& Marketing at The Peninsula Hotel, Istanbul, Türkiye

Associate Professor Ozen Kirant Yozcu – ISAG-European Business School, Portugal

Sen Gunersel –Chapter President at MPI Türkiye

Tulay Salihoglu, Managing Director at Bright Tourism Organization, Türkiye- Member of executive board at TURSAB

Associate Professor Yesim Esgin – Faculty of Communication at Medipol University, Türkiye

Yasar Seki – General Manager of Ceo Event Türkiye–  Turkish Marketing Communications Industry Association

Yakar Allevici- Izzet & Yakar Music Co. & DJ Services, Istanbul, Türkiye

Zeynep Esen – Co-Founder Cubis – Dreamscircle, Istanbul, Türkiye

Module 1: Introduction to The Event Industry

1.1.     Definition and Scope of the Event Industry

1.2.     The History of the Event Industry

1.3.     Economic and Social Contributions of Events

1.4.     Key Players in the Event Industry

1.5.    Types of Events and Their Characteristics

1.6.    Ethics in Event Industry  

1.7.    Careers in Event Industry  

Module 2: Foundations of Event Management 1

2.1.     Strategic Planning in Event Management

2.2.     Marketing Management in Events 

2.3.     Marketing Communication Management in Events

2.4.     Trends and Best Practices in Event Management

2.5.    Legal Issues of Event Management

2.6.    Financial Management in Events   

Module 3: Foundations of Event Management 2 _ Specialized Event Management Practices 

3.1.    Incentive Organization Management

3.2.    Corporate Event Management

3.3.    Destination Wedding Management

3.4.    International Event Management

3.5.    Festivals, Concerts, and Sports

3.6.    Creative Thinking in Event Management   

3.7.    Art and Cultural Event Management 

Module 4: Advanced Event Management 1 _ Digital Events 

4.1.     Understanding Digital Events

4.2.     Tools and Technologies for Digital Event Management

4.3.     Planning and Executing Digital Events 

Module 5: Advanced Event Management 2

5.1.     Marketing and Marketing Communication Management in Events

5.2.     Communication Skills and Persuasion Strategies in Event Management 

5.3.     Financial Management in Events

5.4.    Sustainable Event Management and Green Events

5.5.    Human Resources Management in Events

5.6.    Diversity Management in Events  

5.7.    Venue Management and Logistics Services (Sectoral Focus: Sound, Light, Music, and Stage Management) 

5.8.    Evaluation and research (Theory and Sectoral Focus: ROI and ROO)  

Module 6: Advanced Event Management 2

3.4.           6.1.    Steps to Create a Risk Management Program

6.2.     Creating a Risk Team

6.3.     Crisis Management Techniques

6.4.     Practical Implementation of Risk Mitigation Strategies

6.5.    Security Services

3.5.